About McLaughlin & Associates

John McLaughlin
CEO and Partner

John McLaughlin has worked professionally as a strategic consultant and pollster for over 35 years. During this time he has earned a reputation for helping some of America’s most successful corporations and winning some of the toughest elections in the nation. In 2016 John worked as an advisor and pollster for Donald Trump from the primaries through election day. His political clients have included former Presidential candidates Steve Forbes and Fred Thompson, former California Governor Arnold Schwarzenegger, former Florida Governor Jeb Bush, former Georgia Governor Nathan Deal and 22 current and former U.S. Senators and 16 current Republican members of Congress.

Internationally, John has done work in Israel for Prime Minister Benjamin Netanyahu, The Conservative Party in the United Kingdom, former Conservative Prime Minister Stephen Harper of Canada and he advised Hungarian Prime Minister Viktor Orban in his 2018 landslide re-election.

He is a founding partner of Opiniones Latinas, a public opinion research company dedicated to researching opinions of Latinos nationwide. John has appeared on every major broadcast and cable channel, as well as prominent radio talk shows across America. His articles have been published in a wide range of publications including National Review, Middle East Quarterly, Campaigns and Elections, and The Polling Report.

His work has been recognized by winning Telly and PR Week Campaign Awards.

John is a graduate of Fordham College (B.A) and holds an M.B.A. from Fordham University with concentrations in Finance and Quantitative Methods. He is also a member of MENSA.

Jim McLaughlin
President and Partner

Jim McLaughlin is a nationally recognized public opinion expert, strategic consultant and political strategist who has helped to elect a US President, Prime Ministers, a Senate Majority Leader and a Speaker of the House. Jim has worked for over 70 members of Congress, 14 U.S. Senators, 10 Governors, numerous Mayors and scores of other elected officials. He also serves as a consultant and market research strategist to Fortune 500 companies.

Mr. McLaughlin’s knowledge of cutting-edge market research, data analytics and micro-targeting, gives him a unique perspective on public opinion research, and how it can be applied to effective political, marketing and communications strategies.

Mr. McLaughlin has a wide range of political experience, having personally managed political campaigns as well as business and marketing campaigns. His expertise as a former campaign manager gives him special insights on political survey research and how it can best be applied into a key element of a winning campaign. He has worked on campaigns at virtually every level of American politics, and was recognized by Campaigns and Elections magazine as one the “Rising Stars” in American politics.

Mr. McLaughlin has been called a “Big Winner” by a leading political magazine for his work on some of the top races in the country. McLaughlin was one of only two Republican pollsters named as a part of Roll Call Newspapers’ Fabulous Fifty for his work and was also profiled as a “Mover and Shaker” by Campaigns and Elections Magazine. Mr. McLaughlin has worked on some of the top races in the country. During this past election cycle, he helped to elect President Donald J. Trump and McLaughlin & Associates helped win 5 of the 10 toughest congressional races in the country according to one respected publication. McLaughlin also helped to elect several other statewide GOP office holders that ranged from Governor, US Senate to Attorney General. McLaughlin & Associates has also been widely accredited for its accurate polling in predicting a Donald Trump victory.

Jim McLaughlin is sought after as a commentator on national as well as international television and radio programs and has appeared on the Sean Hannity Show, CBS News, NBC News, Fox News Channel, Fox Morning News, CNN and C-SPAN,. He also is frequently quoted in publications such as The Wall Street Journal, The New York Times, The Washington Times, The New York Post, The Weekly Standard, Politico, and National Review.

Jim McLaughlin currently resides in New Jersey with his wife and their three children.

Stuart Polk
Vice President

Since 1995, Stuart Polk has helped McLaughlin & Associates guide political campaigns to victory and has assisted organizations and corporations develop successful public opinion strategies.

Stuart has over 18-years of polling and strategic consulting experience on all campaign levels – presidential, federal, state and local. In addition to directly servicing individual campaigns, he has managed polling projects with multiple races for federal and state independent expenditures.
Beyond his political experience, Stuart has conducted market research and provided strategy for various associations and corporate clients, including: Allstate, American Express, Anheuser-Busch, CTIA The Wireless Association, MyWireless.org, National Association of Manufacturers, and Rackspace.

Stuart earned his B.A. from Union College in Political Science. He graduated with Honors in Political Science and as a member of Pi Sigma Alpha, the National Political Science Honor Society.

Keith Zeig
Executive Director

Since joining McLaughlin & Associates in 2002, Keith Zeig has been an integral part of McLaughlin & Associates', Keith has participated in numerous corporate and political campaigns across the world.

Keith has been involved on successful campaigns – International, presidential, federal, state and local. Keith has also worked very closely with National Republican Congressional Committee as well as the Alabama Republican Party, and the New York State Senate Republican Campaign Committee.

In addition to his political experience, Keith has done public opinion research and strategy for corporate clients and associations such as Verizon Communications, Public Concepts, National Association of Manufacturers and the New York Jets.

As Executive Director, Keith oversees the day to day operations at McLaughlin & Associates and serves as a liaison to the firm's clientele. He attended Ramapo College of New Jersey earning his B.A. in Political Science in 2002.

Keith manages the project scheduling, sample modeling, purchases and data collection.

Marianne Campbell
Media Director

Marianne Campbell has been associated with McLaughlin & Associates since 1995 and currently serves as Media Director . Ms. Campbell has overseen the placement of over $100 million in political media throughout markets in all fifty states and is responsible for the development of media buying strategy, planning, and placement.

Ms. Campbell has played an integral role in advising a broad list of clients including: Forbes 1996 Campaign and Forbes 2000 Campaign, Republican National Committee, NRSC, NRCC, Nassau County Republicans, Americans for Hope, Growth, & Opportunity, Farmers for Fairness, New York State Conservative Party, New Yorkers for Term Limits, Florida's Working Families, Everglades Forever Partnership, FLorida Sugar Farmers, Florida Phosphate Group, Floridians for Education Reform, People for Integrity in Government, Conference of Presidents, Mike Rogers for Congress, Phil Crane for Congress, Pete King for Congress

McLaughlin & Associates has assisted PEM Management, TLS Associates, Chris Mottola Consulting, Warfield and Company and Forest Media with media planning and placement.

Marianne Campbell holds an M.S. degree from Fordham University in New York. She completed her undergraduate studies and received a B.A. from the College of New Rochelle.