In thousands of successful research projects conducted for corporations throughout the U.S. and beyond, McLaughlin & Associates has acquired the experience and knowledge to help your business or organization:
- Measure your chances for success
- Pinpoint cutting issues
- Identify your strengths and weaknesses as well as your competitor’s.
- Identify and profile key market groups
- Provide information to maximize resources
- Serve as a benchmark to track future progress
- Create a plan for success
Types
We can provide you with the following information research products to help you meet your goals:
- Market Studies
- Benchmark Surveys
- Benchmark Follow-Up Surveys
- Panel Surveys
- Post-Media Surveys
- E-Mail/Online Surveys
- Digital Surveys
- Facebook/Social Media Surveys
- Focus Groups
- Online Focus Groups
- Online Ad Tests
- Point-of-Purchase Surveys
- Database Surveys
- One-on-One Research
Quality Control
McLaughlin & Associates is a full-service market research company specializing in rapid turnaround time in information services. The personnel of our firm are fully prepared to oversee all aspects of your project from development of the questionnaire, sample construction, and recommendation of appropriate statistical measures, to the analysis of survey results and the preparation of written reports as requested.
Rapid Turnaround
Turnaround time is a direct function of the sample size and the length of the questionnaire. McLaughlin & Associates can turn around surveys more quickly than most survey research companies.
Media Placement
McLaughlin & Associates can also assist your organization with state-of-the-art computerized media planning and placement. Over the past few years we have placed hundreds of millions of dollars in media advertising across the United States.
Our work on behalf of our clients has won wide praise for efficiency and effectiveness. By matching survey research data to our on-line media targeting capability, we can design and execute full-scale media plans that optimize reach and frequency among your target groups.
